Circulation Journal
Online ISSN : 1347-4820
Print ISSN : 1346-9843
ISSN-L : 1346-9843

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Impact of Tweeting Summaries by the Japanese Circulation Society Official Account on Article Viewership ― Pilot Trial ―
Atsushi MizunoKenya KusunoseTakuya KishiJeffrey RewleyChisa MatsumotoYuki SahashiMari IshidaShoji SanadaMemori FukudaTadafumi SugimotoMiki HiranoDaisuke YoneokaMasataka SataToshihisa AnzaiKoichi Node
著者情報
キーワード: Journal article, Page view, Twitter
ジャーナル オープンアクセス HTML 早期公開

論文ID: CJ-21-0944

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Background:The impact of promotional tweets from the official journal account (forCirculation JournalandCirculation Reports) on article viewership has not been thoroughly evaluated.

Methods and Results:We retrospectively collected journal viewership data forCirculation JournalandCirculation Reportsfrom March 2021 to August 2021. We compared viewership between articles with (n=15) and without (n=250) tweets. After 1 : 4 propensity score matching (15 tweeted articles and 60 non-tweeted matched controls), journal viewership metrics within 7 days of the tweeting date (and the hypothetical tweeting date), was larger in tweeted articles than non-tweeted articles (median [interquartile range] Abstract page views 89 [60–104] vs. 18 [8–41]).

Conclusions:This pilot study suggests a positive relationship between journal-posted promotional tweets and article viewership.

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© 2022, THE JAPANESE CIRCULATION SOCIETY

This article is licensed under a Creative Commons [Attribution-NonCommercial-NoDerivatives 4.0 International] license.
https://creativecommons.org/licenses/by-nc-nd/4.0/
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