Abstract
We examined the image of modern Kyo-ryori and the attraction of Kyoto. A questionnaire survey was carried out for the residents of Kyoto prefecture, residents outside Kyoto prefecture and chefs of Kyo-ryori. Most of the respondents to the questionnaire answered that the image of Kyo-ryori was "Kaiseki-lyori", "Cyakaiseki" and "Japanese cuisine". As the image of the color of Kyo-lyori, many of those outside Kyoto prefecture described reddish color, and also purplish color that seldom exists in the food themselves. This suggested the feeling of "gorgeousness" and "nobility" towards Kyo-ryori. As a result of the factor analysis of the image of Kyo-ryori, the first factor that can be described as "emotional grace" was extracted. The result suggests that those eating Kyo-ryori imagine the cuisine as representing the traditional culture of Kyoto.
