抄録
Currently, public transportation in Lahore is underdeveloped, and mismanaged due to financial, institutional and operational issues. It is extremely important to explore level of existing public transportation in order to anticipate mandatory improvements. This study aims to explore the public satisfaction with Daewoo urban bus service, and suggest potential improvements in Daewoo Bus service and for whole public transportation system. A questionnaire survey was conducted in Lahore and 631 usable samples were obtained. The analysis results revealed that symbolic, functional, cost and time factors are important determinants of commuter's satisfaction with service quality of a public transportation mode. This study implicates that there is need to improve level of symbolic and functional attributes in order to enhance public satisfaction, but keeping travel cost factors on lower side. The findings would be helpful in taking mandatory steps to improve service quality of Daewoo bus service and other public transportation modes.
