抄録
As one approach to reach a transit-friendly city, many of policy makers are trying to measure user satisfaction with their public transportation service since the performance of their policy instruments can be readily evaluated by it. In line with the approach, we aim to identify and prioritize the transit service factors associated with user satisfaction.
To achieve this aim, firstly, a survey on Koreans' satisfaction with public transportation was conducted. Secondly, the entire survey dataset was segmented into four cases by two dichotomous segmentation variables: transfer service experience and information service usage. Finally, we present the SEM estimation results with their implication.
The result showed that 'Operation Service' was the most influential service factor determining Koreans' satisfaction following by 'Providing Information Service'. In other words, policy makers should give top priority to the two services in order to effectively improve Korean public transportation service based on Koreans' perceived satisfaction.
