Journal of the Eastern Asia Society for Transportation Studies
Online ISSN : 1881-1124
ISSN-L : 1341-8521
C: Travel Demand Analysis and Forecast
Identification of Priority Attributes Influencing the Choice of Plug-in Hybrid Electric Vehicle in Indian Megacities
Reema BERABhargab MAITRA
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2019 年 13 巻 p. 678-697

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The present study aims to identify the priority attributes influencing the choice of Plug-in Hybrid Electric Vehicle in urban India. 1000 responses were collected from car owners in two megacities, namely Delhi and Kolkata using Computer Assisted Personal Interview (CAPI). The data were analyzed using RIDIT analysis, a Multiple Attribute Decision Making (MADM) approach to identify the priority attributes influencing consumers’ choice of PHEV. Results indicate that in addition to the attributes specific to PHEV technology such as battery warranty, electric range and charging infrastructure, attributes for general vehicle use such as safety, security, seating comfort, and air conditioning were also considered equally important by car owners in two cities. Although the results are case specific, it is expected to be of interest to PHEV manufacturers and the larger community of researchers and policymakers, working on electric mobility as an instrument to reduce vehicular emission in urban areas.

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© 2019 Eastern Asia Society for Transportation Studies
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