The Purchase Intention of Electric Motorcycles: A Survey of Public Perception in Malaysia

抄録

This study aims to investigate respondents' perception towards electric motorcycles (EMs) in the context of Malaysia by means of survey. The study also explores the effect between government incentives, electric motorcycle performance, electric motorcycle safety, environmental concern, purchase intention, purchase attitude, perceived usefulness and perceived ease of use on EV purchase intention based on technology acceptance model. Through online questionnaire distribution and offline interview survey, we obtained a total of 225 valid questionnaire data. SPSS software was used to conduct relevant statistical analysis and reliability and validity tests for the samples, and Amos software was used to conduct SEM model path analysis, to obtain the direct and indirect relationship between variables.