2025 年 63 巻 2 号 p. 37-43
This study analyzed how recruitment methods influence employee recruitment and retention in agricultural corporations and farming support organizations in Hokkaido, Japan. A questionnaire survey was distributed to 900 employers, yielding a 34.5% response rate, and the data were cross-tabulated. The findings indicate a discrepancy between the recruitment methods used and those employers find effective, sector-based recruitment methods differ between crop and livestock farming sectors; multiple recruitment methods are used simultaneously to recruit workers; recruitment methods that target a wide area present challenges to employee retention; and word of mouth affects employee retention. Recruitment success can be enhanced by fostering pre-employment relationships with unfamiliar job seekers, as well as integrating recruitment methods that consider the diversity of both the farming sectors and job seekers.