2023 年 2 巻 p. 29-38
The tourism economy has become an important driving force to promote the optimization of economic structure. Tourism innovation is an important strategy to promote the development of the tourism economy. The rapid development of the Japanese tourism economy is closely related to its unique concept of tourism innovation and development. In this paper, by combing the cases of tourism innovation in Japan, the character models of Japanese tourism innovation are summarized into seven types: (1) repackaging type; (2) excavation and reconstruction type; (3) driven type; (4) creative type; (5) value transformation type; (6) characteristic block type; (7) characteristic theme park type. On this basis, the concept of tourism innovation in Japan is discussed. The purpose of this paper is to learn from Japan’s tourism innovation experience to promote the development of the tourism economy in other countries.
