Abstract
Today, it is becoming more and more important that New Product Development (NPD) needs the environmental responsiveness. In this market condition, environmental NPD (ENPD) must overcome various uncertainties to promote ENPD that reflects product's lifecycle and adopts innovative environmental technology. So, the field of ENPD needs more the ability of reading and forecasting trend of market and society, and the field also needs more the dimension as a autonomous organization for market than traditional NPD. In this research, we focus strategic management control system as a mechanism that supports ENPD, and examine the function of this system in the NPD field as a autonomous organization.
