Abstract
Japanese companies have high-class technology, however they have not been successful in business fields. It is considered that the main reason for the fact is based on the lack of attentions to business model as well as Intellectual Property Management. Competitive Intellectual Property Management functions only when the "Three-Pillar Management Strategy" consisting of intellectual property strategy, business strategy, and R&D strategy works properly. However, in fact, it does not work as it was expected. The author considers that it drives from the lack of communications among the three parties in charge of the individual strategy. Thus, in order to promote the "Three-Pillar Management Strategy", we tried to make the strategy effective by applying P2M theory thereto.
