Abstract

Japanese manufacturing companies need to mark a trend and tackle of environmental regulations and laws in EU. The response to environmental regulations will be a key factor of risk management in case of deploying business in EU market. Moreover, in EU market, manufacturing companies need to establish a good relation with multi stakeholders such as government, evaluation organization, NGO, and so on. In case of global business, company will confront coordination both globalization and localization, and project manager needs to handle these balance. In recent years, manufacturing company shifts its business emphasis from supplying product itself to supplying value including not only product but also total solution. Total solution includes supplying service after-sale phase and consulting in the phase of usage. These total solutions are called value-added business. In this article, I will verify the function of P2M and agendas through Japanese manufacturing ecology-related business in EU market.