Abstract
In principle, regional development policy in Japan is that regional towns and cities should tackle self-sustaining revitalization with their regional resources. Regional towns and cities are required to pursue not only an extrinsic development attracting plants and firms to their area, but also a spontaneous development involving a variety of stakeholders and utilizing their regional resources. The issue of self-sustaining revitalization with their regional resources is able to be understood as program of P2M. In this paper, we discuss the challenge of self-sustaining revitalization with their regional resources from the viewpoint of P2M community management, and then propose 'value orchestration platform strategy'. We also present a case of community management of local revitalization using our value orchestration platform strategy.
