Abstract
In the production industry, strategies for product development and product sales are very critical issues. Recently, products ,such as Android phones, based on open-architecture becomes a major trend in this industry. Though the product life cycle of the open-architecture products becomes shorter than that of previous products, each company has to make some differences against competitors and should convey product concepts to customers correctly and appealingly. In this study, the authors would like to propose a methodology to create and manage concepts taken into account the product life cycle. An illustrative example is also presented to clearly understand our methodology.
