B-3 The Effectiveness of a Middle Mediator in Market Access for a Semiconductor Venture : A Case Study of a Graphic Processing Unit LSI for Digital Pachinko

Abstract

Venture companies that lack access to information cannot achieve market access. Even if a venture company is able to find a market, they may not be able to adequately assess market needs. In the present case, a semiconductor venture company has been cooperated with the leading user company that linked by middle mediator. This semiconductor venture company succeeded in developing an Application-Specific Standard Product (ASSP) and achieving market access. This paper shows that middle mediator is valid for achieving market access for semiconductor venture companies.