Abstract
Japan is facing aging population and lower birthrate. We should realize social innovation from a new viewpoint. We should aim at “innovation formed from the viewpoint of a meaning and the relationship”not “innovation by the competition for things“.This study comes close in the value creation process of P2M by a point of view of “gaze” and organizes the 3S model (the scheme model, the system model, the service model) in social constructionism. In this study. We discuss the probability of social innovation from basic differences between technological determinism and social shaping of technology. We are grappling with community revitalization in collaboration between industry, academia and government. In this study, we apply P2M and analyze these activities from gaze of foreign students. Furthermore, we discuss the effectiveness of P2M for social innovation.