Abstract
It is necessary to consider lifecycle of product or business when to discuss product innovation management. In P2M society, a program architecture based on 3S model. From this view point, it is natural to apply P2M in the product innovation management issue. Almost previous discussions of the product innovation management in P2M society are stated about the way for practical usage of current company`s system efficiently. The scope of such discussions is regarded as “service model”. Most Japanese production industries constructed their own development system for product innovation through the economic growth. Of course, past generation created such system with much trial & error. However, it is difficult to compare the speed of economic environmental change between past generation and current one. In spite of this situation, most Japanese production industries tend not to change their system. To keep business continuity, development system for product innovation should be changed according to environmental change. In this paper, the author proposes the framework for product innovation through 3S model. Moreover, this framework will be explained with an example.
