購買意欲の変化を考慮したデジタルサイネージによる複数回のコンテンツ選択

抄録

There is a lot of previous research on sales promotion strategy using digital signage. Maximization of expected sales is one of important topics on sales promotion strategy using digital signage. In the previous research, maximization of expected sales considering changes in purchasing intentions for one content selection has been studied. The previous method can not be applied to multiple content selections. In this research, maximization of expected sales considering changes in purchasing intentions for multiple content selections is studied. In the proposed method, the expected sales amount is maximized with respect to a Bayes criterion based on statistical decision theory. The effectiveness of the proposed method is shown by some computational examples. The expected sales amount of the proposed method is greater than that of a comparison target. In this research, the expected sales amount is maximized under the condition that all probabilities are known. But the probabilities are unknown in real cases. An expansion of this research with unknown probabilities is one of further works.