Ready to Drink Milk as a Nutritional Tool for Human Capital Development of Thailand

抄録

Ready to drink milk is one of the nutrient food for Thais as a way for human development in the long run. The research objectives were to 1) study the generality of ready to drink milk as a nutritional tool for human capital development of Thailand, 2) forecast the quantity of ready to drink milk for Thai consumers, and 3) find out the factors affected on consumers’ demand quantity for Thais. The secondary data were collected as time series data gathering from Food Intelligence Center of Thailand from the year of 1987 to 2014, the Office of Agricultural Economics Office, Ministry of Agriculture and Co-operatives, Department of Internal Commerce, Ministry of Commerce, Bank of Thailand. Data analysis was applied descriptive statistics which comprised of arithmetic mean, standard deviation, linear forecasting, and growth rate while inferential statistics composed of multiple linear regression analysis in the form of double natural logarithm, T-test, F-test, the Coefficient of Determination (R2) and Durbin-Watson (DW). The research results revealed that 1) ready to drink milk as a nutritional tool as human capital development of all Thai. There obviously trended to get the high potential nutritional consume for Thai as a nutrient food for people of Thailand with the increasingly demand. 2) For ready to drink milk forecasting, quantity demand for ready to drink milk of Thai consumers has been significantly increased as a high nutrient quality drink of essential protein and calcium for Thais. 3) factors affected on ready to drink milk were comprised of its retail prices, quantity of consumer, income per capita as well as the advertising expenditure of ready to drink milk venders. Due to the research results, Thai government should strongly promote ready to drink milk as a tool for human capital to develop both physical and dietary for Thai as a tool for human capital sustainable development.