Basic Model for Memory Retention of Advertising Content in Outdoor Advertising

抄録

The production of signboard advertisements with high advertising effectiveness has been achieved with some craftsmanship. The authors have consistently studied advertising effects on signboards in order to optimize the advertising effects of signboard advertisements. In this paper, we focused on modeling the memory retention structure among the advertising effects. This shows that it is possible to design billboard advertisements according to each purpose. Our final goal is to develop a model that can be used in practice.