日本経営倫理学会誌
Online ISSN : 2423-9925
Print ISSN : 1343-6627
論文
中国における日本企業の非市場戦略に関する一考察
経営の正当性に基づいて
劉 慶紅
著者情報
ジャーナル フリー

2021 年 28 巻 p. 91-105

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In an effort to maintain a balance between sustainable economic growth, environmental protection, and social stability, China today has developed a political ideology based on prioritizing the solution of social problems rather than focusing solely on pure economic growth. Chinese society has been emphasizing economic growth in the process of nation- building, and the need to address the social problems that have arisen from this emphasis has become self-evident, marking an important turning point in Chinese society. It is essential that Japanese companies operating in China understand these policies in order to gain an advantage in the Chinese market. And while there is no doubt that the rapid changes caused by the above-mentioned ideological shift in Chinese society are risky events for Japanese companies, they also provide an opportunity for Japanese companies to further grow and build a better corporate image in the Chinese market. In this chapter, therefore, we show that under these circumstances, the strategic challenge for Japanese companies entering the Chinese market is not only to secure economic competitiveness, but also to contribute to society for environmental protection and stable social development. To this end, we will examine the actual social contribution activities of Japanese companies in the Chinese market and compare them with those of European and American companies, and identify the problems and challenges for them in the future. Regarding research on Japanese companies in the Chinese market from the perspective of promoting non market strategies, there has been little comparative analysis linking social contribution and the realization of China’s “Harmonious Society”(Socialist Harmonious Society), and this empirical research is one of the few studies that have been conducted.

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2021 日本経営倫理学会
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