Tourism is a means of endogenous regional development. Area officials, there is a need to be addressed by utilizing the human resources outside the region. The reason for this is because the area stakeholders to accumulate the skills and knowledge of tourism promotion. In this paper, we consider Tochigi Prefecture Nasu-machi and Gunma Prefecture Ueno and the Tottori Sand Dunes Tottori, Tottori Prefecture as an example.