抄録
Since the time that the European Union (EU) Package Travel Directive was established, a quarter of a century has passed. This Directive was aimed at protecting consumers/travelers in the EU countries and it worked well in the past. Online Travel Agencies increased its business volume globally, due to the penetration of the Information and Communication Technology. European Commission announced that the purpose of the modification of this directive is to enhance consumer protection. Linked Travel Arrangement (LTA) was added as a new category in order to define travel products. Some stakeholders indicated opposition to the inclusion of LTA to the Directive because of possible confusion in terms of operational constraint, particularly for 'specific target marketing'. This paper examines recent modification of the Directive, and identifies the issues under the borderless business circumstances and implications for other market.
