This study clarifies the relationship of regional formation by utilizing natural resources and contents. In Japan, tourism has spread by utilizing contents in recent years. The concept of tourism by utilizing contents is to visit the area that appeared in the contents and the sceneries. This concept has been expanded by including the tourism on the natural resources.
In this paper, focuses on Hanno (Saitama Pref.), Tanegashima (Kagoshima Pref.) and Toyako (Hokkaido) and makes clear the trends based on three types of contents utilization; “① contents utilization for the economic revitalization”, “② contents utilization for improving the value of the society and culture resources”, “③ contents utilization in deepening with the local community”.