抄録
Hoi An ancient town was listed on the World Heritage List in 1999. Since then, tourists have increased rapidly and the old town has become tourist site. Therefore, the old town has some problems recently. So carried out a questionnaire to domestic and foreign tourists in Hoi An.
From the analysis, this paper grasped the following:
1) By the old town has become tourist site, tourists are difficult to feel the living culture and atmosphere of Hoi An unique. Therefore there was some gaps between the expectations of foreign tourists and reality.
2) Domestic tourists think Hoi An the entertainment district. On the other hand, foreign tourists had recognized Hoi An as a living heritage.
3) Tourists had felt that everyday life of Hoi An local people has become lean.
