原著
ニーズとメディア
広告における双方向性の概念を用いて関わった登校拒否A男のアプローチの研究
1993 年 7 巻 1 号 p. 39-52
詳細
1993 年 7 巻 1 号 p. 39-52
The present article emphasizes on the concept of “needs” and “media” in family therapy. These two concepts have originally been used in the field of marketing and advertisement.
Families sometimes can't cope with the change of their “needs”, and occasionally ever lose “needs”. In such a case, family therapist should present technical informations for them to solve the problem, searching their lost needs or encouraging to cope with their needs.
In searching for the real needs of the family, therapist can use “media”, which is information process to search and realize the needs.
A case study is presented to clarify how to use "needs" and "media" in family therapy.
The case of 17 years old non-attendance-at-school boy was participated the joint family session for one year, 2 sessions a month. The family declared their “needs” after 25 media were employed and they developed self-organization toward the needs.
There is premise in the area of advertisement that the media is selected from the interactivity of a client and producer, because a producer is also a consumer when he/she is at home. The author considers that the premise can be applied to therapeutic situations.
