2004 年 4 巻 1 号 p. 39-52
Charitable giving is considered to be an important mode of civic activity indispensable to a truly sound democracy. Although the Great Hanshin Earthquake in 1995 helped raise public awareness of the important role nonprofit organizations play in social betterment, Japanese giving behavior is still less active compared to that in other developed countries. Through a comparative analysis of giving culture in Japan and the United States, this paper identifies several explanatory factors behind the weak culture of philanthropy in Japan and presents five policy and management strategies to encourage charitable giving among Japanese people.