Ministry of the Environment of Japan held a series of advisory committees named as “the Conference for the Promotion of Eco-tourism” from 2003 to 2004. The conference adopted 5 policy schemes for promotion of eco-tourism in Japan. The five schemes are as follows; Promotive Model Projects, Web-based Eco-Tour Information System, Eco-tourism Annual Awards, the provision of a manual for the promotion of eco-tourism and related projects. Many of successful eco-tours have been practiced in World Heritage Areas, National Parks and other rural areas, that are often vulnerable to human use. Therefore, it is important for the each area to have not only good guide systems but also good local rules for eco-tourism, which suit for their own circumstances and local needs to ensure sustainable and wise-use of the beautiful Japanese nature, and also the healthy and sustainable development for the local communities. In order to establish the adequate local systems and rules, it is necessary for each area to have transparent and open discussion processes with full participation of all the stakeholders.