An Analysis of Local Governments' Web Site in terms of Attraction of Foreign Tourists

Abstract

In this study, we have conducted a research targeting 1,750 local municipalities including the 23 districts of metropolitan Tokyo whether they have websites aimed at foreign tourists --13 languages including English, Chinese, Korean, and Russian-- and analyzed the characteristics of those municipalities operating such websites by applying logistic regression analysis. Also, we have analyzed the effectiveness of Chinese websites in particular by applying Conjoint choice experiment.