Abstract
This study aims to clarify a basis for producing enablers (ethos) of organisational knowledge creation at the production site. This research addresses the case of knowledge creation in relation to improvements on the production line in the manufacturing department of Nissan Motor Company. In order to understand such a basis, this paper also gives you the example of Seven-Eleven Japan. An original sense of values is embodied in organisations of a firm, because knowledge that is created by a firm is different from the one another firm creates and leads to superiority regarding an outcome of competition between firms. Different knowledge created by various firms results in the difference of the ethical postulate that provides what good is.
