Abstracts of Annual Conference of Japan Society for Management Information
Annual Conference of Japan Society for Management Information 2017 Autumn
Session ID : F3-3
Conference information

Host: The Japan Society for Management Information

Name : Annual Conference of Japan Society for Management Information 2017 Autumn

Location : [in Japanese]

Date : September 21, 2017 - September 22, 2017

Abstract
Omni-channel to Digital Retail
What is the digital transformation for retailers
*トプミ ムネヒラ
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Keywords: Digital Transformation, Omni-channel, Retailers
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Abstract
We agree that a digital transformation for manufacturing companies is IoT, but we don't think that for retailers is 'omni-channel'.
One of CSFs for a digital transformation is said a customer insight, and if we think about creating a better purchase experience, 'omni-channel' is only a part of it.
From the insights we got from ICX2017 and IRCE2017, we explain about this hypothesis.
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© 2017 by Japan Society for Management Information
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