Young People's Usage for Smartphone Applications in Online Shopping

Abstract

With the increasing penetration of smartphone usage, many people use smartphone online shopping applications. Many consumers use smartphone applications from specific online stores or malls for their online purchasing. These behaviors are different from the behaviors of searching for goods using search engines. To reveal the behavior for such applications, this study administered questionnaires to examine young people's usage of online shopping applications on smartphones. Our research demonstrates that most young people installed online shopping applications. Our research also reveals young people's priority for such applications.