Abstract
Through advances in digitalization, companies that succeed in achieving innovation utilizing developers outside the company (an example of distributed agency) are conspicuous. This trend reaches not only to huge IT companies such as Apple, Google, Amazon, but also the automotive industry which has the basic physical elements and the new topic, such as self driving etc. As a result, recent innovation is considered to have stepped up the new stage. But its actual condition is unclear. Therefore, in this paper, I outline the automobile industry from the viewpoint of distributed agency which preceded in the IT industry, and consider digital innovation management in existing industry which basically includes physical elements.