Building a Business Model by Analogy

－The Role of Experience in Quasi-Abstraction Theory－

Abstract

One method of business model creation that has been attracting attention is analogy. In this study, we analyze cases of entrepreneurs who used analogy to clarify the influence of base characteristics in analogy. By comparing and contrasting entrepreneurs who created new business models by referring to knowledge they understood in depth through direct experience with entrepreneurs who created new business models by referring to a wide range of knowledge through indirect experience, we found that knowledge gained through direct experience promotes multidimensional understanding and influences the efficiency of the analogy process.