The purpose of this article is to advance the situated approach through adopting the concepts of performance. Ueno,Sawyer, and Moro (2014) hybridized Actor Network Theory and Activity Theory and proposed analytical viewpoint of “modes of exchange”. For succession of the proposition, we advanced the viewpoint of exchange in emotional aspect. We introduced the viewpoint of “performative exchanges”, which focus to dominant pattern of giving-getting on learning practices and transformation of the pattern, for this purpose. Data were collected through semi-structured interviews with members of welfare service associations and analyzed by two steps as follow. In step 1, we described the entrepreneurial process of welfare serves from two viewpoints of “translation of interest” and “modes of exchange”. Through the comparison of two viewpoints, we found that dominant pattern of giving-getting on this practice is “providing service-receiving reward”, which is characterized by “working for equation”. In step 2, we focused to imagination and emotionality in order to analyze the transformation of “providing service-receiving reward”. The result showed that mechanism of transformation is playful imaginative exchanges with “the most peripheral participants” and re-construction of the exchange of commodities. In general discussion, we pointed out that difference among three viewpoints is approach to emotion.
