抄録
Recently, many environmental education programs are being held in natural parks in Japan. Attractiveness and value of parks are brought to users through guidance of interpreter and information boards. But, there is enough ground for controversy of what and how to bring to users. In order to protect both park resources and visitors experience, it is very important to deal with information on not only the ecosystem but also the ideal use which park stakeholders desire. Hence, this article handles image of park. The purpose of this study is 1) to grasp the image of park resources and use which users has as expectation, and 2) to discuss roles of image. The field of this study is Mt. Fuji, a symbol of Japan and questionnaire survey is employed as a method. As a result, presence or absence of image affected environmental friendly consciousness, awareness of the problems of Mt. Fuji, support to management action and opinion about World Heritage issue. In addition to that, it was thought that image could be useful to argue about ideal park management and planning and to put argument into shape.