抄録
Nowadays, while the relationship between agriculture and food has been weakening, “a failure” has been caused in the food market, its competitiveness has been weakening as well, and a deficiency of information has occurred.
Besides, the growth of outsourcing of meals has been so noticeable that processed foods account for 53. 2% and 28. 5% is consumed in the food service industry at the final stage of food consumption.
As for the form of food purchase, the purchase through direct conversations with retail salesclerks has decreased, and now 55. 4% of food is purchased at supermarkets which offer self-service of pre-packed foods. Because immediate communication through interpersonal dialogues has almost faded, the decisions of food purchase are only based on what the labels indicate. It suggests that information is no longer interactive and food safety is now threatened.
This report focuses on the methods of realizing “the eating habits of volitional selection” such as direct sales and CSA (Community Supported Agriculture.) The direct sales system has formed regional or local markets that directly connect producers with consumers unlike national markets. It is notable that these regional or local markets have contributed to the establishment of food safety as trust exists between producers and consumers and it makes food history information traceable. The efforts by 12000 direct sales stores of farm products nationwide, rural enterprise by female farmers and Pal System Consumers Cooperative Union are introduced, and this study shows the way to the eating habits that people can select their food volitionally, which can be achieved with the equal cooperation and partnership between producers and consumers.
