2022 年 32 巻 4 号 p. 147-154
The authors are creating a platform for social innovation to extend lifespan in Aomori Prefecture. Since 2005, health data of approximately 1,000 adults have been collected each year during the Iwaki Health Promotion Project (IHPP). In addition, the development of social capital in Aomori Prefecture is progressing. For example, the heads of all 40 municipalities carry out health declarations. Certification of health management companies, implementation of health classes at elementary and junior high schools, establishment of the Aomori Health Promotion Center for human resource development, etc. We are also promoting health literacy centered on eating habits. We believe that health promotion in the near future can reach many purposes such as town development, research promotion, medical cost control, and promotion of citizens' health.