An Analysis of Tourist Perception and Attitude toward Disasters:

A Case Study of Recent Chinese Large Earthquake Disasters

抄録

This study tests a structural equation model for tourist risk perception, travel motivation, attitude toward earthquakes’ impact on tourism and tourist satisfaction. The conceptual model consists of four latent variables and six path hypotheses, and is tested based on 412 onsite questionnaires from tourists who were traveling in Chengdu and Dujiangyan, Sichuan Province, China which has experienced two large earthquakes, the 2008 Wenchuan earthquake (Mw 8.0) and the 2013 Ya’an earthquake (Mw 7.0). The findings indicated that tourist satisfaction was directly affected by perceived earthquakes’ impact on tourism, which was influenced by risk perception and travel motivation. Consequently, the implications for disaster preparedness and post-disaster recovery for the tourism industry are discussed.