抄録
This research tries to analyze "Syukuhakutokkagata Hotels" which appeared in the last ten years, as a new business model through two approaches of the strategy theory in marketing: Positioning Approach and Resource-Based Approach. As a result, five features of "Syukuhakutokkagata Hotel" were extracted: 'low price", "comfortable space", "non-incidental institution", "safety and a reliable feeling", and "free breakfast". Moreover, this research also revealed that two types of approaches described here should be taken into consideration to identify the change of future hotel business models in Japan.
