抄録
The purpose of this paper is to examine the change in consumer attitude and variations in consumers from the company's point of view, and to reseach consumer support and consumer education. In this study, we surveyed the opinions of consumer affairs professionals.
Summary will be given as follows: 1. Ninety-three percent of consumer affairs professionals perceive changes in consumer attitude, and 70 percent think such changes have occured within five years. 2. They describe consumer's images in terms of five factors : information, denomination, business prosperity, unfavorable mind and partnership. 3. Correlation and interaction of business with consumers intensifies by degrees. 4. Social dynamics of consumer-business should be included in consumer education.
