2015 年 11 巻 2 号 p. 1-12
Now, J-league has problems which increase deficit teams and decrease attendance, because the global economic crisis and The Great East Japan Earthquake. In contrast, Bundesliga in Germany has been growing in recent years in spite of European debt crisis. The purpose of this study is to clarify the factor which Bundesliga has been growing in recent years. The method of this study is literature searching. The main results were as the following. (1)In recent year, Bundesliga is growing in attendance, performance, and revenue. (2)The factor of increasing attendance is that makes safety measure and renewal stadiums. In addition, the ticket of Bundesliga is more reasonable than other major football league. (3)The factor of improving performance is that makes the 390 youth centers and obligate all clubs to have youth academy and extinguish the foreigner category. (4)The factor of increasing revenue is stable management because Bundesliga has club license rule and ban one owner.