サイクルスポーツイベント参加者の大会満足度と地域愛着：

ツール・ド・おきなわに着目して

抄録

  In recent years, the community development through sports is one of the good strategies to attract tourists from outside a community. This strategy of sports event needs to consider with not only the places for sports event, but also tourism management for sports tourist as host city.

  The purpose of this study was to investigate the relationship between sport event satisfaction and place attachment. This study was focused on the cycle sport event in Okinawa.

  Data were collected from 241 cycle sport event participants, and valid responses were received from 270 respondents. The sample consisted of 221 males (91.7%) and 20 females (8.3%), most of whom came from the local prefecture (n = 47, 19.5%) and the other prefectures (n = 194, 80.5%).

  In terms of data analysis, this study investigates the effect of residence area (inside or outside of host prefecture) and the number of participation (first time or repeat attendance) toward behavioral intention via sports event satisfaction and sports event attachment.

  The result reported there are some difference factors effect in residence area and the number of participations for repeat intention. The results can contribute sports event management for community development through cycling event. The future research needs to study the level of involvement for activity and consider with some other factors such as life satisfaction.