顧客や非人的アクターと共創する独立系映画のサービス・オファリングプロセス：アクターネットワーク理論の翻訳を通じて

抄録

Filmmaking is a collaborative art in which diverse actors integrate resources and mobilize nonhuman actors to enable stakeholders’ value creation in use contexts. This study examines pre-release research and production as part of the service offering in filmmaking and uses Actor-Network Theory (ANT) to trace translation through problematization, interessement, enrollment, and mobilization. Based on multiyear ethnographic and autoethnographic fieldwork for an independent film about Parkinson’s disease (PD), we treat the documentary produced during research as an obligatory passage point (OPP) and clarify how human and nonhuman actors are mobilized and how service offerings are formed through a co-production process. Findings are threefold. First, foregrounding nonhuman actors such as PD and a kimono facilitated stakeholder solidarity and collaboration, helping to turn the production site into a dialogic, sustainable service space. Second, as the OPP operated through translation, four value pathways were seeded before release: documentary dissemination (emotional), media coverage (social), social media posts by people living with PD (empathic), and public talks, Q&A sessions, or stage greetings (educational). New service offerings then coalesced around a shared purpose. Third, pre-release practices functioned as an active service offering rather than mere information gathering or promotion; by translating lived experience into film, producers supported the agency of people living with PD and helped foster audience and supporter solidarity. The study contributes to film production research by providing an empirical ANT account of pre-release co-production and by showing how resource integration for social change can foster new service models to address social issues.