日本感性工学会論文誌
Online ISSN : 1884-5258
ISSN-L : 1884-0833
間接評価を用いた空間の演出効果の推定
横井 聖宏, 中島 瑞季, 山中 敏正
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ジャーナル フリー

2012 年 11 巻 2 号 p. 297-302

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This is an examination of the effect of elements of the space to people's action. The combination of the wallpaper and the color temperature of lighting of the space changes the impression of the space. But, it is not obvious whether the effect works on people's action or not. So, we investigated people's action, evaluating a chocolate in an exhibition space and estimated the effect of combination of the wallpaper and the lighting by the evaluation of a chocolate. In the experiment, participants were told to evaluate chocolates, and we compared the result by the difference of the wallpaper and the color temperature of lighting of the space. The reason to use such a method is that people can't speak about the real intention of their actions. By the experiment, we discovered that however participants were not aware, the difference of the wallpaper and the lighting of the space affected the intention to purchase the chocolate in some case.
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© 2012 日本感性工学会
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