映像に対する嗜好と感情反応・印象評価の関係

抄録

In the research on emotion, films have been used widely as a means for eliciting emotions in a laboratory because they affect psychological states of human beings. The studies by Philippot (1993), Gross & Levenson (1995) and Noguchi (2005) showed that specific emotion states, i.e., amusement, anger, contentment, disgust, fear, happiness, neutral, sadness and surprise, should be reliably elicited by films. In the media society we are living, the use of films as an effective representation for communicating information among ourselves has been increasing. As the previous studies showed, films should elicit emotions, and therefore the films used in the media society should affect the emotional nature of the media society. In order to establish a sound media society, it is required for those who produce films to understand appropriately the psychological states of the people who watch them. The purpose of this study was to develop producers' media literacy by the knowledge how specific films used in the media society should elicit specific emotional states of the viewers. We investigated psychological states of viewers in terms of their Kansei reaction, which is, in this experiment, the ability to induce the preference evaluation, i.e., like or dislike, when watching the films. We used four films associated with different types of information having the same playback time. Forty-nine participants carried out preference evaluations after watching the four films. We measured the Kansei reactions of the participants using 16 emotions proposed by Gross & Levenson (1995) and impression evaluations for 14 adjective pairs proposed by Gwasaki (2002). The result showed the way how the emotions and the impressions affected “like” and “dislike”. In particular, it was found that the emotion of “tension” is the key of the preference evaluation.