日本感性工学会論文誌
Online ISSN : 1884-5258
ISSN-L : 1884-0833
原著論文
成都市および近郊地域における観光地開発の現況
-中国における伝統的観光地の顧客ニーズ調査-
劉 岩万 可李 力下川 敏雄大山 勲
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ジャーナル フリー

2016 年 15 巻 1 号 p. 163-172

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The purpose of this study is to clarify the tourists' demands for tourism spots where traditional resources were utilized in China. Different tourism spots with different development degree are chosen to research. “Classification and Regression Trees” analyze the affected factors on tourists' satisfaction. The results show that the traditional culture (such as the life style of the local residents and anecdotes of the celebrities) has quite an effect on the tourists' satisfaction. The dissatisfaction with the traditional landscapes (such as the traditional street landscapes and historical architecture) makes the tourists' satisfaction decrease. The traditional dishes, traditional products and infrastructure doesn't influence over the tourists' satisfaction. Based on the comparison between different tourism spots, it is suggested that the development of the theme park type that makes life culture disappear may decrease the tourists' satisfaction.
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© 2016 日本感性工学会
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