2016 年 15 巻 3 号 p. 319-325
Although products, which “MIBAE (highly attractiveness)” is taken into consideration, have recently been required, factors that are related to MIBAE are not yet clear. In this study, we compared impression between eyeglasses and simple figures, which were associated with eyeglasses, through sensory tests and then extracted factors that affected MIBAE. From the results of statistical analyses, MIBAE is the most comprehensive evaluation terms and varies according to change of simple figures and eyeglasses. It is considered that two evaluation terms (“attractive” and “well-balanced”) were strongly related to MIBAE and a balance between several elements of a product is the most importance factors to produce MIBAE.