単純接触効果が衣服写真の衣服自体にあらわれることの検証

抄録

  Our past studies revealed that the effect of mere exposure that the novel stimulus object could make a favorable impression by the mere repeated exposure was seen in the dress photographs as stimulus objects. But it could be also thought that the effect is seen for the model's face itself in the dress photographs by the mere repeated exposure. Therefore, the purpose of this study is to verify that the effect is seen also for the dress itself. For the purpose of the verification, the experiment was made under two conditions of 1) stimulus photograph of the dress and 2) that of both the dress and the face. The result of the experiment was that no difference was seen in the sex of the subject, and no significance was seen in the condition of the photographs, either. Since, however, a favorable impression was increased at the 20 (twenty) times exposure, the effect of the mere exposure was surely seen also for the dress itself.