The existence of gap between consumers and store managers in evaluation of shopping complexes is considered to deteriorate the management of them. This study aims to analyze two kinds of gaps existing between consumers and store managers in evaluation of shopping complexes. One of them is the gap in evaluation values of factors constructing the attractiveness of stores. Another is the gap in importance of factors in evaluation. In the analysis, two kinds of gaps are clearly explained based on data which are gathered in Tadotsu Area of Kagawa Prefecture from both consumers and store managers.
