報告論文
中国内水面養殖業者の電子商取引の実態と特徴
―浙江省嘉興市と江蘇省泰州市の養殖業者を対象として―
2020 年 60 巻 2 号 p. 92-99
詳細
2020 年 60 巻 2 号 p. 92-99
In this paper, we studied inland aqua culturists’ use of E-commerce in seven cases from two different regions in China. We clarified their use of e-commerce as a new circulation channel and a new model of sales and marketing. By means of investigating their situations, we analyzed characteristics of their use of E-commerce models.
